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Facebook Equals Love Connection?

facebook equals love connection

Source: USA Today

By Scott Martin and Jon Swartz

SAN FRANCISCO — Cue the disco ball and Barry White soundtrack: Facebook is becoming an online love connection — or maybe a meat market.

Facebook’s new Graph Search, in limited beta release, extends searches for singles on the network to friends of friends. The new feature, primarily for finding what friends “Like” from music to food and more, is expected to be available more widely over the next few months.

After years of playing a de facto cupid among friends, Facebook is no longer just dipping a toe in the online-dating hot tub. “For dating queries, friends of friends tends to be a good place to start,” says Tom Stocky, Facebook director of product management.

Graph Search, a promising advertising bonanza and Google threat, puts people’s interests and relationship status only a fingertip away. It offers a speedy way to sort potential mates. Men will be able to hunt for single women who live in their locale and like a particular taco stand, action movies such as The Expendables, and sports teams, for example. Women could search for single men who like the movie Bridget Jones’s Diary, a book about knitting and old episodes of Friends. – Read More

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